GM woos women in subtle manner
General Motors Co. is targeting women with focused product placements in popular TV shows as the automaker crafts a marketing strategy that shifts away from high-profile, high-cost advertising venues such as next month’s Super Bowl.
Money & Sports: NHL Takes It Outside, Warner’s Bonuses, English Soccer Broadcasting Rights
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Soccer channel’s goal is net gain in viewership; Fox network expects coverage of Euro cup to bolster ratings.(MEDIA): An article from: Los Angeles Business Journal $9.95 This digital document is an article from Los Angeles Business Journal, published by CBJ, L.P. on August 17, 2009. The length of the article is 473 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.Citation DetailsTitle: Soccer channel’s goal is net gain in… |
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